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July 20 2010

Its been a while and as ever things move pretty fast but l've been taking some time to look around lately (the more observant of you will see l need to give that back to John Hughes...SAVE FERRIS.) Everything has been on the back burner for a while l try figure out the next step and the direction l want to take things. Nothing's really set in stone or even a foundation put together but l got lists so l suppose l got a blue print of what is to come and how l'm going to evolve things...l dont like the word change anymore, it sounds like your scraping things an starting...evolve gives the impression of progress and improvement not back tracking...which this definitely isnt.

Anyways im not going to bore you all going on about that when l have a list of content and things that l have been looking at, working with and taking inspiration from.First and foremost l guess has been the World Cup...People got involved almost consumed by the impossible dream of England actually doing well or okay...SUCKERS.

If we could create that kind of atmosphere and tension around other issues even divert the money we wasted buying strips, flags, stupid hats...those horns...we might have turned africa into the next china...on the subject of those horns when England played their first match if you were one of those "people" l'm using the term very carefully and you walked past bar and grill you know the kind of up market restaurant in the square by the station with the fountains between 4-9pm...l hope something bad happens to you and when you wake up in hospital someone is blowing one of those horns in your ear...peace and love though. l really didn't care to much about the world cup its hard to get excited about something that has the same rhythm every time, we all know it early it starts with us leaving early usually before our side gets the try the mints in the hotel, inevitably a team that actually deserves to wins and we all go home...sorry l got bored writing about it.

Maestro though gave us football coverage from the Adi-Cup and followed the tournament around the world l will let you check the videos.

Tour De Maestro - NYC from levi maestro on Vimeo.

Tour De Maestro - TOKYO from levi maestro on Vimeo.

Tour De Maestro - BERLIN from levi maestro on Vimeo.

Tour De Maestro - LONDON from levi maestro on Vimeo.

Tour De Maestro - The FINAL from levi maestro on Vimeo.

The next video is for the brand In4mants as they release their 4th G-Shock collection. The Picture above thats Maestros new custom board made by informants...IN JAPAN.

The Traveling IN4MANTS from levi maestro on Vimeo.


This is all going to be a big mix of cool branding advertising and generally fun stuff sorry if none of it seems to flow or make sense but its all pretty DOPE.

Lets start with Debonair's new packaging and branding its a pretty clean cut and modern twist on what is essentially a very classic and refined item the cigar.

Daft Punk had a redesign and possibly their best look, but that isnt the sole point of this it is a design project from Julius Santiago. The Project is called King Panpan it is 365 images one for every day of the year. It started earlier this year and Julius is looking for ideas so you can make suggestions on his twitter. Check out the progress here

Andreas Heikaus this guy will be doing big things he created this Super Mario Film for this Bachelor thesis at university and it picked up all kinds of heat getting more the 500,000 unique views in a week. l will let the man himself do the hows and whys but its work to admire.

Super Mario Bros. from Andreas Heikaus on Vimeo.


Super Mario Bros. on a Sidewalk - Making Of from Andreas Heikaus on Vimeo.

Shine Advertising dressed up a pocket knife they used as a mailer to send to their clients for promotional purposes. This packaging is made using Letterpress which is quite an old but legitimate technique and produces as you can see amazing results. That piece of card around the box goes through the printer seven times, six color presses and a letterpress matrix score.

WOW. Is all l can say when l saw this and started to consider the magnitude of how big this project most have been to organise choreograph and put together its very long but so worth the watch.


BIG BANG BIG BOOM - the new wall-painted animation by BLU from blu on Vimeo.

Some more branding and this is the stuff l like the extra mile kind of packaging that you see now and then. Its only ketchup everyone uses it everyone has it but its something that is so mundane its design and its visual appeal get marginalised which is probably the way to go keep cost downs the and more the simple and uniform the design the easier it is to get out there. Sir Kensington's have simply pushed the boat out look at his packaging its all type face and retro images but it look amazing. 

Jeremy Scott 2.0 they look amazing way better than the first no more blowing hot air up his ass he probably knows hes killed it too.


Pics T-Shirt innovation is limited but occasionally people kill it like this. The use of simple thread and a bit of extra stitching provides esstenially a 3D and tangible element to the T-Shirt that is also useable its an interesting concept.

Bosch yes Bosch its like when l do a post on dyson its boring but this is cool their new advertising for their freezers takes a play on prehistoric meat illustration quiet effectively the longevity of their new freezing equipment and it gets the point across really well.

Here it is DYSON killed it again the Air Multiplier and l have seen one in action its amazing. As a design house you really cany fault them at all and everyone of their products is a revolution or a decent evolution from the existing products on the market.Not going to lie no idea how it works just like it.

Got an ipad wanted a 3G one didnt want to sign a hefty contract with shit rates...SOLUTION the micro sim cutter. You insert a regular sim and it removes the chip to make it micro size then you simple pop it back into place yo make it complete again...ideal for those who already own an say own an iphone and have 3G on that.

This is a project by Nils Guadagnin and its uses a mix of magnets and lazers that keep the board levitated but its an interesting bit of work.


HOVERBOARD - NILS GUADAGNIN from nils guadagnin on Vimeo.

MTV launched somes ads for the world cup this was my favorite.

I know l hated on the World Cup earlier but did an amazing feature using images from the games check it out here.

A friend of mine Mike Sholly showed me this today its the reinvention and branding of OLD SPICE and its pretty cool.



Want some music?

Drakes back and after that tragic track he put out l dont even remember the name Kanye had a hand in was quite simply SHIT. Thankfully its back to old tricks with Do It All and hopefully a return to point with the prospect of a new mixtape No More Thank You's and if it goes anything like so far gone and sounds as good as this track drake's gona make another million before his second album.





Earlier he released 3 more tracks and the eagerly awaited you know you know track produced by yeezy and its better than the first attempt that all l can say get them here.

Rai Knight made a video for New New. Im not sure why l like her but shes seems to have a good flow the videos a bit annoying and cliche in places but whatever the tracks good. Her new Track Piviotal is dope just simple summer flow check it here.


DOM's back with a video for 1997 the standout track from, From The Westside With Love, and its pretty clean l dont really get the concept but the track reigns through.


Kid Cudi is back with the Video for ALL SUMMER, the video has a really cool look with formed oversized head its really legit check it out.


Heres some skate...of sorts.

Tim and Eric - Roger of the Month Mar 2010 - Outro Video from Roger Skateboards on Vimeo.